{"id":6828,"date":"2020-02-17T13:43:00","date_gmt":"2020-02-17T16:43:00","guid":{"rendered":"https:\/\/www.observatorioturismo.mg.gov.br\/?p=6828"},"modified":"2020-09-10T10:32:47","modified_gmt":"2020-09-10T13:32:47","slug":"eventos-gastronomicos-e-estrategias-de-marketing-o-festival-comida-di-buteco-em-belo-horizonte-mg","status":"publish","type":"post","link":"https:\/\/www.observatorioturismo.mg.gov.br\/?p=6828","title":{"rendered":"Eventos Gastron\u00f4micos e Estrat\u00e9gias de Marketing: O Festival Comida Di Buteco, em Belo Horizonte, MG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6828\" class=\"elementor elementor-6828\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fe994f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe994f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bee4bd\" data-id=\"8bee4bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a30ddc6 elementor-widget elementor-widget-spacer\" data-id=\"a30ddc6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57bf7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57bf7cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e92b743\" data-id=\"e92b743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a0c5b elementor-widget elementor-widget-image-box\" data-id=\"63a0c5b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Eventos Gastron\u00f4micos e Estrat\u00e9gias de Marketing: O Festival Comida Di Buteco, em Belo Horizonte, MG<\/h3><p class=\"elementor-image-box-description\">Graziela Da Silva Suzuki, Rodrigo Burkowski, Jos\u00e9\nMarcos Carvalho Mesquita.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac2f2dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac2f2dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ba4de5\" data-id=\"8ba4de5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01156e4 elementor-widget elementor-widget-text-editor\" data-id=\"01156e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Os eventos s\u00e3o considerados como estrat\u00e9gias de comunica\u00e7\u00e3o no composto de marketing. Sendo assim, o presente trabalho tem por objetivo identificar o Retorno Sobre Investimento (ROI) da participa\u00e7\u00e3o no festival gastron\u00f4mico \u201cComida di Buteco\u201d. Para tanto, utilizam-se teorias do marketing de relacionamento, da comunica\u00e7\u00e3o, da reten\u00e7\u00e3o e uma adapta\u00e7\u00e3o das categorias propostas pela metodologia Phillips ROI. Foram realizadas 12 entrevistas com os gestores e propriet\u00e1rios de bares participantes do festival. A t\u00e9cnica de an\u00e1lise dos dados foi a do discurso do sujeito coletivo (DSC).<o:p><\/o:p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7706dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7706dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e86f33\" data-id=\"6e86f33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24016d5 elementor-widget elementor-widget-image\" data-id=\"24016d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dropbox.com\/s\/fk3zk2y3ejg5hnb\/artigo%20festival%20comida%20di%20buteco%20bh_professor%20rodrigo%20burkowski.pdf?dl=0\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.observatorioturismo.mg.gov.br\/wp-content\/uploads\/elementor\/thumbs\/leia-mais-pvs5nhaxhsgrem4uwa9rsf0cpp3s2xli00l6zri5bo.png\" title=\"leia mais\" alt=\"leia mais\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Artigo para Download<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eventos Gastron\u00f4micos e Estrat\u00e9gias de Marketing: O Festival Comida Di Buteco, em Belo Horizonte, MG Graziela Da Silva Suzuki, Rodrigo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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