{"id":6035,"date":"2020-01-22T11:28:26","date_gmt":"2020-01-22T13:28:26","guid":{"rendered":"https:\/\/www.observatorioturismo.mg.gov.br\/?p=6035"},"modified":"2020-09-10T11:04:53","modified_gmt":"2020-09-10T14:04:53","slug":"a-contribuicao-de-midias-sociais-para-o-processo-de-decisao-de-compra-de-produtos-turisticos-por-consumidores-brasileiros","status":"publish","type":"post","link":"https:\/\/www.observatorioturismo.mg.gov.br\/?p=6035","title":{"rendered":"A contribui\u00e7\u00e3o de m\u00eddias sociais para o processo de decis\u00e3o de compra de produtos tur\u00edsticos por consumidores brasileiros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6035\" class=\"elementor elementor-6035\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93ead5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93ead5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-960870c\" data-id=\"960870c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37291e6 elementor-widget elementor-widget-spacer\" data-id=\"37291e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47fc43c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47fc43c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea4a1d3\" data-id=\"ea4a1d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08bee8d elementor-widget elementor-widget-image-box\" data-id=\"08bee8d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">A contribui\u00e7\u00e3o de m\u00eddias sociais para o processo de decis\u00e3o de compra de produtos tur\u00edsticos por consumidores brasileiros<\/h3><p class=\"elementor-image-box-description\">Ant\u00f4nio Claret Guerra e Aleixina Maria Lopes Andal\u00e9cio. Faculdade Novos Horizontes: Belo Horizonte, 2013.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1774951 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1774951\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb41d57\" data-id=\"cb41d57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f0e63 elementor-widget elementor-widget-text-editor\" data-id=\"c3f0e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span>As m\u00eddias sociais t\u00eam agregado milh\u00f5es de usu\u00e1rios, o que as torna um canal de comunica\u00e7\u00e3o importante para os consumidores. O artigo descreve e analisa a participa\u00e7\u00e3o das m\u00eddias sociais no processo de decis\u00e3o de compra de produtos tur\u00edsticos por consumidores brasileiros e nas opini\u00f5es de administradores de m\u00eddias sociais e especialistas no assunto. O estudo \u00e9 descritivo e exp\u00f5e caracter\u00edsticas do fen\u00f4meno investigado. O estudo revelou que a m\u00eddia social mudou o processo de decis\u00e3o de compra de produtos tur\u00edsticos.\u00a0As m\u00eddias sociais continuam crescendo em popularidade e atuam no processo de decis\u00e3o como facilitadoras da intera\u00e7\u00e3o entre consumidores e produtores. As m\u00eddias come\u00e7am a ocupar espa\u00e7o e adquirir dimens\u00e3o crescente como fonte de informa\u00e7\u00e3o para a decis\u00e3o de compra de produtos tur\u00edsticos. Foram utilizadas ferramentas digitais, o software de comunica\u00e7\u00e3o via internet, o Skype. Como sugest\u00e3o para a Academia, indica-se ampliar a ambi\u00eancia tamb\u00e9m para as m\u00eddias digitais.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-112efa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"112efa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb9a348\" data-id=\"bb9a348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4d690d elementor-widget elementor-widget-image\" data-id=\"c4d690d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dropbox.com\/s\/55yzmn703rqce6z\/ARTIGO%20ANT%C3%94NIO%20CLARET%20GUERRA%20E%20ALEIXINA%20MARIA%20LOPES%20ANDAL%C3%89CIO%20110813%20doc.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.observatorioturismo.mg.gov.br\/wp-content\/uploads\/elementor\/thumbs\/leia-mais-pvs5nhaxhsgrem4uwa9rsf0cpp3s2xli00l6zri5bo.png\" title=\"leia mais\" alt=\"leia mais\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Artigo para Download<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A contribui\u00e7\u00e3o de m\u00eddias sociais para o processo de decis\u00e3o de compra de produtos tur\u00edsticos por consumidores brasileiros Ant\u00f4nio Claret [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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